New trends in online marketing
1. Social network and community development: The rise of the social networks led to a centralized and social experience on the web. Now people can find and like various stuffs that they use in their daily lives on the social networking platforms. Creating a page/group/circle and interacting with followers helps the businesses to better understand their customers' requirements. Such social activities improve interactions among the business and its customers thus helping the business to become a part of an individual's daily life.
2. SEO and Linking: Today search engine optimizers are more concerned about getting valuable inbound links than just building links from bookmarking websites and article directories. Previously it was not important where you got inbound links from as long as you had the highest number of links pointing to your website. But now with Google's page rank mechanism it has become highly important to get quality links from sites and pages that have high Page Rank. Thus search engine optimizers have to put in more effort and create original and interesting content to get noticed by top websites and thus provide you a high PR link.
3. Brand Creation: Just 5-7 years back the internet was a so much cluttered with thousands of companies that it became impossible for a person to recognize a good product from a bad product. Thus companies turned themselves into brands and eventually got a lot of attention from the users. Other companies followed the same strategy and thus brands are now recognized by their customer service and other criteria that the users mostly adore.
Content still plays a very important role in gaining a good rank for your website in the search engines. But unlike the last decade the web-masters now have to create original and compelling content for their websites. Plagiarized content and copied information could adversely affect your websites credibility and in some cases cause permanent damage to your company or brand. The optimizers are also responsible for all those old back linking tricks but now they would have to focus more on the social interaction and presence on the major social networks.
About Guest AuthorBella Dcourz is a content writer and her interests are Business, Finance and Health. She is a professional blogger from London and has written many articles in Business & Finance categories.
So far, she is researching on department of work and pensions couple more new categories to write/post few contents.
